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August 10, 2005
Amazon marketing tricks
Over the next couple of weeks we will be publishing a number of tricks and tips exploring ways to increase your visibility on amazon.com
So, starting today:
Tip one: Build a reputation as an expert by reviewing other people's books.
Find other books that deal with similar subject matter to your own and then review them. This might involve the expense of purchasing the actual books but you might already own them from the days when you were researching your own book. Make sure that your review is fair and balanced.
Every review you post you'll sign with 'Your Name, author of Title of your book".
Amazon takes a dim view on using the title of your own book in the actual review - this will be treated as spam and the review will not be posted - but they are happy for you to include the title of your book in your signature. Feel free to use any other relevant credentials you might have in there. Anything that portrays you as an expert in your field is generally a good idea.
Do the above to as many books as you can manage and you'll build a reputation as trusted source in no time. Once that has happened people will start to look at your book as a trusted source of information and your sales should go up.
Posted by Andreas at August 10, 2005 01:29 PM
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