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July 15, 2005

STL Today publishes tips for self publishing authors

Via Bill Crider.

The St Louis Post-Dispatch has an article on how to self publish by Shera Dalin and author and lecturer Bob Baker. Tips include:

• Become an evangelist for your topic.
• Choose a great title.
• Don't accept traditional publishing rules. Self-publishing is affordable; outlets such as Amazon.com can sell the book effectively.
• Understand the "self" of self-promotion. No marketer could promote you as passionately as you can.

Baker cashed in with Guerrilla Music Marketing Handbook, a primer on how musicians can make the public aware of their works. He created a line of audio CDs and an electronic version of the book that sells on his Web site for $24.95 - $5 less than the printed copy, available at Amazon.com.

The result, along with another self-published title, was about $75,000 in sales a year, which allowed Baker to quit a corporate writing job early last year.

Please click here for the full story.

Posted by Andreas at July 15, 2005 10:22 PM

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