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July 23, 2005
Ogilvy on blogging
Ogilvy and Mather is one of the world's largest advertising agencies, with offices around the globe. I myself worked at their London branch back in the early 90's. The things typically Ogilvy were, amongst others, a passion for testing and training. Testing campaign concepts and training staff. Rarely did a moth pass without some sort of a training program being offered. I find myself falling back on stuff I've learned at O&M to this day.
Now O&M Public Relations has published a guide to successful blogging. It is, perheps obviously, written with the marketing community in mind. However, as we keep stressing, every self publishing author needs to be a marketeer in order to make a success of his or her book, so this is a worthwhile read for all of you. The pdf file is available for free download here.
Posted by Andreas at July 23, 2005 06:29 AM
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