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July 29, 2005
Making an impact in the press
Often the best way to create publicity around your book is to run your own public relations campaign. This could sound a little daunting but it’s really only about talking to people and giving them the information they want. Here is a brief guide.
Where to start
You should start by thinking about the content of your book and who it will appeal to. From there, you can work out what your reader is likely to read, listen to and watch. Then, all you need to do is a little desk research. Most libraries will have directories with all the media details you need. Yahoo is also a very helpful resource. Take a look at their Press Release listing for ideas. It is always worth calling up to make sure you have the name of the right person to speak with.
The press release
It is definitely worth sending out a press release. But, not one that is directly about your book. There are lots of books being launched so another new book isn’t much of a story. So, you’ll need to find a news angle. Was there something special that happened when you were researching your book? Did you make a great sacrifice or overcome any obstacles when writing your book? It could be that your local paper may be interested just because you’re the local teacher. Take a little time to think how your release can be different. Then weave information on your book into the release. But, try to keep the release down to a page or so – and always include contact details!
Posted by Andreas at July 29, 2005 06:14 AM
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