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July 26, 2005

Important opportunity for UK self publishers

Every year, the Bookseller Magazine runs two supplements for Independent Publishers. It is a great way to get in front of the book sellers who may just stock your book. We've just been contacted by the magazine about their September supplement.

I suppose the best way is just to paste what they sent to us:

"THE INDEPENDENT PUBLISHERS CATALOGUE
23 SEPTEMBER


Did you know:

Almost 6 out of 10 chain bookshops asked found the IPC essential and valuable, and over half of independent retailers!

As a smaller or independent publisher, then you hardly need telling how difficult it is to gain the attention of the book trade. Without a large rep force, or expensive mailings, reaching the chains or the independents with news of your titles is a real problem.

That's where we can help. Twice a year The Bookseller, the UK's market leading book trade magazine, publishes The Independent Publishers Catalogue. It's mailed out as part of our regular subscription, seen by an audited 56,572 readers. It's also a publication recommended by the IPG to its members as an effective way of marketing their books.

The basic entry level is just £100 plus VAT per title, an all-in price which includes production and up to 3 proofs of your advert. For this you get a jacket in colour and your own 25 words of accompanying copy with ordering information. The deadline for the September edition is August 26th.

Easy, cost effective and with a wide, guaranteed circulation amongst the UK Book trade, the IPC is an important way of ensuring your titles reach the market in the run up to Christmas this year."

If you are serious about reaching book stores throughout the UK, this is something that is well worth considering.

We do have a little more information and contact details of who you'll need to speak to, so drop us a line if you're at all interested.

As usual, it's info@pabd.com

Posted by iain at July 26, 2005 06:26 AM

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